Janel Headshot Photo Professional Photography

Janel Mallon

Account Associate

Janel became captivated by the art of storytelling as a young teenager. Her English teacher effortlessly strung together words into enchanting prose that left her and her peers on the edge of their seats. From then on, she knew she wanted to create moments like those.  

She discovered she could make a career out of creative writing and connecting with people – another strength of hers. While studying at Rowan University, Janel served as the graduate assistant for the Department of Public Relations and Advertising. She crafted stories for the department newsletter with clear-cut messages to increase alumni engagement and recruit new students. 

Janel tackles each day with an open mind…

At LBC, Janel engages those storytelling skills to meet clients’ needs in a variety of media — whether that is newsletter content, blog articles, social media posts, or even national news coverage. 

Always on the lookout for creative solutions, Janel boosts brand recognition for clients with ease, like reimagining an ordinary school calendar into an award-winning piece of collateral with visual appeal steeped in.  

Leveraging social media for clients is something Janel is passionate about. She has become the go-to for LBC Crew in need of a fresh take on a social post or full campaign. She understands how to incorporate a client’s brand into visual media, from a takeover-style Instagram series introducing a new superintendent to an Instagram Reels series showcasing curriculum through a student lens. 

On the outside, Janel seems reserved but those who know her deem her “quiet and mighty.” She absorbs information, creates actionable tasks, and takes control of any situation with ease. Janel fuses her attentive listening and critical thinking skills to satisfy client needs. She can work independently, but also thrives as part of a team to brainstorm creative solutions to meet client needs. 

Janel tackles each day with an open mind – and plenty of iced coffee. In the ever-changing field of communications, Janel understands the necessity of flexibility. She takes every opportunity to continue to learn new skills, keeping tabs on the next big thing for her clients and colleagues.  

Affiliations & Education

Janel is a 2022 graduate of the Edelman College of Creative Arts at Rowan University, where she earned a master’s degree in strategic communication. She also received a bachelor’s degree in public relations from Rowan University.  

A New Jersey School Public Relations Association member (and former scholarship winner), Janel continues to explore school public relations through professional development.  

Outside of Office

To relax, Janel spends her time experimenting in the kitchen baking luscious confections. Her giant chocolate chip cookies are famous among her family and friends!