Partnering with Realtors to Benefit Schools and Community
Services: School Communications, Branding & Communication
Ramsey Uses Accomplishments to Attract Students
Ramsey Public Schools wanted to attract more students to the district to open the door to fresh ideas, greater diversity, and additional per-pupil state aid. The target audience included those in a neighboring K-5 district who could enroll in its middle and high schools.
Ramsey School District saw the value in Laura Bishop Communications’ plan to create branded materials targeted to real estate agents and potential newcomers to the community. With LBC, the district planned an agent-focused presentation for spring 2021. It shared the opportunity on social media, collected names and email addresses, and invited realtors to a virtual “open house.” More than 20 respondents completed a short online survey asking for topics of interest, resources the district could provide, client perspectives, and anything negative heard about Ramsey schools.
The presentation, webpage and links, as well as the accompanying brochures, provided realtors with information that showcases the value of Ramsey Public Schools as a selling point for homes in the community.
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