A Special Valentine Amidst the Pandemic
Newsletter, Hashtag Engage Rutherford Community
The 2020-21 school year was a challenge, but Rutherford Public Schools wanted to focus on the many positives achieved during the year in an effort to boost the morale of staff, students and the community.
Together, the district and Laura Bishop Communications created a four-page, newsletter-style special publication that was delivered to every household in Rutherford in time for Valentine’s Day. The publication focused on upbeat stories, including spotlights on teachers and other staff members who went above and beyond to connect with students and their families.
The special publication and accompanying social media campaign not only boosted morale and engaged the community, it also demonstrated that despite the pandemic, the district was functioning well, and it showed teachers and staff that they were supported and appreciated.