Case Study

New Website Showcases Special Services

ADA Compliance and Curated Content Come Together


The New Jersey Joint Council of County Special Services School Districts and its eight member districts provide a broad array of services for thousands of students with significant disabilities and special needs within their schools and in partnership with school districts across the state. However, their website did little to show all the services they offer and accurately capture how they provide those services– with expertly trained and compassionate professionals leading the way. Most important, the original website was not ADA-compliant, which is a must, especially given the districts’ audiences.


Laura Bishop Communications audited the website and worked with our web design partner Creative Communications and Graphics, Inc. to develop a new, crisp, engaging site. LBC took on the task of writing copy to educate families and K-12 districts looking for highly specialized services throughout the state. LBC completed all the usual tasks for website creation through the lens of user-friendly, ADA compliance.

In February 2020, the Joint Council launched the new site, which provides information about its range of programs and shared services. It also provides a glimpse of the transformational programming districts provide though feature stories written monthly by LBC. Each story emphasizes the value of county special services school districts.


The new website offers more than information and storytelling. It gives the Joint Council’s member districts a collective, stronger voice on a range of issues, including some of the big wins scored despite the challenges brought on by the pandemic. Bonus: The ADA-compliant site won second place in the website category of the NJ School Public Relations Association School Communications Awards. 

Joint Council website screenshot

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