Renee Janowicz, APR

As a former journalist, Renee loves to hear, “That’s a really good question” when she gets picky with messaging or thinks outside the box. Her loyalty to deadlines has led clients to label her “responsive,” which she considers a high honor.

Renee is drawn to projects that require crafting simple explanations for complex concepts, and those that highlight the big-picture impact of a seemingly simple thing. She leads the firm’s strategy for the communications campaigns of school bond referenda and has developed distinctive and successful tactics for engaging, educating and motivating voters.  She has helped a school district translate trust with two financial proposals bridged over two years; worked with another to rebuild community consensus after an unguided, unsuccessful attempt at the polls; and coordinated a mid-pandemic info campaign for what became the largest voter-approved school referendum in New Jersey history. In addition to sharing bond referendum insight, Renee has presented at large professional conferences and small-group workshops about preparing for crisis communications, effectively using social media, and advancing school district brands.

Here’s a visual of Renee at her desk as she prepares to ghost-write for a client: Hands hovered over the keyboard, she’s imagining his or her face and sound of voice. She channels the speaker like an actor prepping for a role, and that’s why one client gives her a fragmented starting point and says, “Work your magic.”

Renee is impeccably professional, and intensely dedicated to her clients’ successes. So when happy clients say, “I know this is your job, that you’re not personally invested like we are …” they only know the half of it!