Case Study

THE SITUATION

The New Jersey Joint Council of County Special Services School Districts and its eight member districts provide a broad array of services for thousands of students with significant disabilities and special needs within their schools and in partnership with school districts across the state. However, their website did little to show all the services they offer and accurately capture how they provide those services– with expertly trained and compassionate professionals leading the way. Most important, the original website was not ADA-compliant, which is a must, especially given the districts’ audiences.

THE STRATEGY

Laura Bishop Communications audited the website and worked with our web design partner Creative Communications and Graphics, Inc. to develop a new, crisp, engaging site. LBC took on the task of writing copy to educate families and K-12 districts looking for highly specialized services throughout the state. LBC completed all the usual tasks for website creation through the lens of user-friendly, ADA compliance.

In February 2020, the Joint Council launched the new site, which provides information about its range of programs and shared services. It also provides a glimpse of the transformational programming districts provide though feature stories written monthly by LBC. Each story emphasizes the value of county special services school districts.