Sheri Berkery
Vice President
Sheri embraces the power of technology but understands that strong communication requires another type of AI – Authentic Insight.
She listens carefully, processing clients’ needs and goals into creative output and strategic communications plans – all through a uniquely personalized and human approach.
As technology continues to evolve, strong storytelling remains Sheri’s trademark. She is a big believer in writing with personality – and without jargon.
She’s a big believer in writing with personality…
Sheri learned how to connect with audiences as a journalist and now applies those skills to her diverse communications toolkit. The LBC Crew will tell you she is also extremely generous with her time, which makes Sheri an exceptional interviewer who gets to the heart of a story. Fellow Crew members look to her as a mentor and writing coach.
Sheri now works primarily with school districts, writing content that includes print-ready press releases, newsletter items, video scripts, and sensitive communication that requires just the right tone. She also is proud to be part of LBC’s experienced bond referendum communications team and leads comprehensive informational campaigns about school districts’ multimillion-dollar proposals for capital improvements.
Working as a digital news producer during her journalism career sparked Sheri’s interest in social media and branding. She relishes the challenge of communicating in few words – or sometimes, no words.
Need a pithy social media post? Title for a graphic? Campaign tagline? Say no more; Sheri will say it for you – concisely. She leads LBC’s marketing efforts and especially enjoys collaborating with the social media team, which shares trends and tips through interactive workshops.
Sheri also enjoys working closely on projects with LBC’s talented Art Department to help clients shine and maintain LBC’s creative, high-quality brand.
No matter what the task, Sheri strives to deliver communication that is clear, conversational, compelling – and always on message.
Affiliations & Education
Sheri is a member of the New Jersey School Public Relations Association and has a bachelor’s degree in journalism from Temple University.
Before entering public relations, Sheri worked at the Courier-Post, a South Jersey publication of Gannett. Her 15 years at the newspaper/news website included reporting, editing, and social media management.
Outside the Office
She is the admiring wife of award-winning Daily News headline writer Joe, and the proud mom of Matt and Jess.