Spreading the News about Career and Technical Education

by Nina Contento | Mar 31, 2026

Case Study Spreading the News about Career and Technical Education Clients: EducationServices: School Communications, Editorial Services, Media Relations NJBIZ Column Increases Awareness and Visibility of NJ County Vocational-Technical Schools THE SITUATION The NJ...

Surf’s up! And So is Coverage of Unique School Club

by Nina Contento | Oct 17, 2025

Case Study Surf’s Up! And So is Coverage of Unique School Club Clients: EducationServices: Media Relations School surfers ride wave of international publicity THE SITUATION Lodi Public Schools (LPS), a small urban district rich in diversity, lives by the motto “Be A...

Logo Leverages Mascot to Rally Referendum Support

by Laura Bishop | Nov 14, 2024

Case Study Logo Leverages Mascot to Rally Referendum Support Clients: EducationServices: School Communications, Media Relations Brand Consistency Helps Build District Pride Before the Vote THE SITUATION Cranford Public Schools intended to hold a referendum soon after...

Student-Centered Media Pitch Pays Off for Fundraiser

by Laura Bishop | Nov 14, 2024

Case Study Student-Centered Media Pitch Pays Off for Fundraiser Clients: EducationServices: School Communications, Media Relations Mahwah Township Public Schools Amplifies Students’ Mission to Give Back THE SITUATION When a group of Mahwah High School seniors were...

A Graduation Marked by Paws-itive News

by Laura Bishop | Nov 6, 2023

Case Study A Graduation Marked by Paws-itive News Clients: EducationServices: Media Relations District’s Certified Therapy Dog Brings National Media Attention to Scotch Plains-Fanwood Public Schools THE SITUATION Many districts have embraced the benefits of pet...